Apple Diversifies Its Retail Game with Stores at Non-Traditional Venues

As reported in Retail Traffic September 15, 2011

Mall owners might still be debating whether they should confer the status of anchor and associated privileges on Apple stores within their centers, but Apple is already thinking about its next step in the site selection game.

After setting up shop at class-A malls and high traffic urban streets around the country, the current golden goose of retailing appears to have set its sights on transportation hubs and college campuses.

One way to ensure a successful strategy on campuses would be to target universities with high population densities, including schools in big cities like Boston and schools with student counts of at least 40,000, notes French. The Harvard bookstore in Cambridge, Mass., for instance, tends to draw not only Harvard students, but also tourists and people who live in the area, he says. Other campuses that might fit the mold would be University of South California in Los Angeles and Duke University in Durham, N.C.

It would also be a smart move to limit Apple

In many cases, campus stores

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